ARS Palic remains at the forefront in the digital world, and this time he held a keynote conference with his brokers, entitled “Business Reinvention: Digital innovation in the company as a key to sustainable development”, which was given by the international speaker Juan Merodio, one of the leading experts in Digital Marketing, Social Networks and Web 2.0 in Spain and Latin America.

The meeting was developed with the main objective of providing innovative business tools that allow brokers to create new strategies to build loyalty for their current clients, as well as meet their potential affiliates.

The Executive Vice President and General Manager of Palic, Dr. Andrés Mejía, welcomed and said that the brokers are the main strategic allies of the company and have always been a great support for the institution, in addition, he expressed his gratitude for the trust placed by the same in ARS Palic.

Dr. Mejía pointed out that “also as the digital era is evolving, relations between the company and its brokers are strengthening, for the benefit of the more than 700 thousand members they own.”

The lecturer, Juan Merodio, stressed that companies can no longer be what they were, so if they want to be sustainable over time they must think in terms of company 3.0 and new management.

The conference was held in a camaraderie environment where ARS Palic executives shared an exquisite breakfast with the runners.

ARS Palic, is a health risk manager, market leader, committed to offering excellent services, guidance and comprehensive support for the health conservation of its members.